Thursday, March 24, 2011

Dew Tour Announces 2011 Schedule and Key Enhancements

Tour Will Include Concrete Skateparks, Bowl Competitions and Beachfront Venue

Burr Ridge, Ill. – March 24, 2011 – The Dew Tour today announced how it will evolve the events for 2011,while naming Ocean City, Md. as a new host site. Ocean City will feature the tour’s first beachfront event and will mark the official start for the 2011 tour, July 21-24. The circuit will continue on to Portland, Ore. in August, Salt Lake City in September, and return to Las Vegas, Nev. for the Dew Tour Championships and year-end Dew Cup Awards ceremony in October.

Taking a new approach to skateboarding for the 2011 season, street courses will include concrete elements
and be designed in conjunction with well known skate construction companies including California
Skateparks. In addition, the Tour will feature skate bowl contests.

“I am looking forward to skating new and improved Dew Tour courses,” said Mountain Dew skate athlete
Paul Rodriguez. “I think it’s great they’ve decided to change up the contest, and it should definitely help to
showcase everyone’s talent.”

Situated on the beach for the first time in the Dew Tour’s seven years, the first stop of the season in Ocean
City provides a unique setting for the East Coast leg and will feature several new attributes including a skate
bowl contest and surf competition.

“Returning to Portland, Salt Lake City, and Las Vegas has set the stage for another successful season, and
we’re thrilled to bring Ocean City into the mix of supportive hosts,” said Chris Prybylo, Alli Vice President of
Events and Dew Tour General Manager. “With the great support we have already received from the Mayor,
City Council, Special Events Department and the Tourism Board, we know this kick-off event will be a huge

Each stop of the four-city circuit will feature a different mix of disciplines and competitions, exposing every
market to fresh experiences. Portland will offer an additional bowl contest for skaters, while Salt Lake City
presents an extended FMX competition put on in collaboration with Carey Hart. For 2011, the Dew Tour
welcomes BMX legend TJ Lavin as a contributor to the overall BMX program, including dirt course designs.
The full Dew Tour schedule features multi-sport events at each of the four stops, including BMX dirt, park,
and vert and skateboard street and vert. Over the course of the tour, athletes will compete to accumulate
points based on their individual-event finishes, each vying for the most overall points and the title of Dew
Cup champion. Raising the stakes this year, the prize purse has increased per event along with the year-end

The complete 2011 Dew Tour schedule is as follows:

Event                                     Date                             Location

Dew Tour at Ocean City         July 21-24                     Ocean City, Md. – Ocean City Pier
Dew Tour at Portland             Aug. 11-14                    Portland, Ore. – Rose Quarter
Toyota Challenge                   Sept. 8-11                      Salt Lake City, Utah – EnergySolutions Arena
Dew Tour Championships      Oct. 13-16                     Las Vegas, Nev.

Entering its seventh year, the top athletes in the world will take part in the 2011 Dew Tour, all competing for
the highly coveted Dew Cup that will be awarded at season’s end to champions in each of the five
disciplines. The 2010 Dew Cup champions include Chaz Ortiz (skateboard park), Pierre-Luc Gagnon (skate
vert), Daniel Dhers (BMX park), Jamie Bestwick (BMX vert) and Brandon Dosch (BMX dirt).
# # #

Dew Tour
The Dew Tour consists of five major, multi-sport events spanning across the country, with a cumulative
points system, more than $2 million in event and bonus purses, at year-end based on overall tour standings.
The Tour features skateboarding (street and vert) and BMX (park, vert and dirt) along with skateboard bowl,
surf and freestyle motocross. At season’s end, the overall points leaders in the five disciplines will be
crowned year-end champions and awarded the prestigious Dew Cup. As part of an Alli property, key lifestyle elements complement the competitions at each Tour event including the Festival Village, specialty
competitions, and live, cutting-edge music. The Dew Tour is broadcast live on NBC Sports with additional
competition and lifestyle broadcasts on MTV, MTV2 and USA. The Dew Tour is also distributed on Fuel TV, Universal HD, and internationally on Eurosport, Fox Australia, Extreme Channel and Allarco Superchannel. The Dew Tour partners include Mountain Dew (tour title sponsor), Toyota, Nike 6.0, Ball Park, JC Penney, Paul Mitchell, PlayStation®, PowerBar and MyPlash. More information can be found at

Alli, the Alliance of Action Sports
Alli, the Alliance of Action Sports, is a global business that encompasses national and international action
sports tours and events, multimedia production, and a consumer-facing lifestyle brand. The Alliance includes:
the Dew Tour, Winter Dew Tour, Lucas Oil AMA Pro Motocross Championship and the Gatorade Free Flow Tour. Alli Productions, which creates original content, produces and presents content with partners and
distributes Alli content through a variety of channels. Alli is owned by NBC Sports and MTV Networks. More information can be found at

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